Simple Ways To Stay Up To Date With Changes In SEO
Digital marketing has changed how businesses used to acquire and maintain their customers. Any business that hasn’t invested in digital marketing today it’s struggling to sell its products.
Unfortunately, without an up to date SEO strategy, digital marketing is dead. As a business, you will invest a lot of money in strategies that won’t convert.
Why Should I be Up to Date with SEO?
Search engines keep updating their algorithms. To rank your website and digital marketing campaigns, you need to understand every major change search engine makes.
We recommend that you only focus on search engines like Google and Bing.
You should track google updates because your main role is to optimize content and websites for search engines.
So, keeping track of major and important updates will impact your SEO tactics and strategy.
Besides, with every algorithm update or change, you will know how to rank your content and website before the changes hurt your business.
How Often Do Google Results Update?
In 2018, Google had 3,200 changes to its search engine. This on average, is one update every day.
So, how often should I apply SEO changes to my content and website?
It’s simple – only when there are major changes and updates.
Some of these updates you will see every day are minor updates. They aren’t something to worry about.
However, when a major update or change happens, you need to pause and evaluate your website and content. Ensure its optimized for the latest Google update.
Where to Get SEO Updates for Free
If you want to keep yourself up to date with everything happening in the SEO industry, you need to be active in getting the right information.
The following are top places where you will get all the information you need.
There are great blogs and websites in the SEO industry. If you are looking for up to date information, follow any of the following blogs.
Look out for technology and marketing journals. Most of the journals have an SEO section. Look out for information in these sections, and you will get all update you need.
Some of the best journals to follow are:
Search Engine JournalMarketing Land
Specifically, Twitter, it’s an important platform to get updates in the SEO industry. Instead of following people who share their photos and things that don’t concern you, follow SEO experts.
Look out for groups and pages in SEO and Digital Marketing.
You will be updated every time a change happens in the SEO industry.
What is the Latest Algorithm Update by Google?
BERT Update – October 2019 is the latest update by Google.
No other major update has been witnessed in the last 5 years. The last time update of such a magnitude was seen is 2016 when google rolled out the RankBrain algorithm.
BERT Update Explained
Bidirectional Encoder Representations from Transformers (BERT) is a natural language algorithm built to answer the exact questions that Google users are actually asking.
BERT is changing how it ranks websites and content to improve on the relevance of content to searchers.
The main focus of the algorithm is to get search results for longer and conversational queries.
So, this means it’s time for marketers and content developers to focus on long-tail keyword. Also, to rank well on search engines, you need to be answering the questions that your audience in your industry are asking.
Check an example of what to expect in the graph below.
What’s Next? BERT-ify Your Content
BERT is a major Google update. If you want your website and content to continue ranking, you need to update your website and content to match the standards of BERT algorithms.
Also, from today, create content that answers the question customers are already asking in your industry.
If you are not a content or SEO expert, let the professionals handle this as you focus on your core business.
Personally, I am here to help you.
I will update and write fresh content that meets all the guidelines for the BERT Algorithm Google update and still attain your digital marketing goals.
With BERT as a huge Google update in the last five years, expect many changes in search results.
You can’t risk making losses on something you can rectify now.
If you are looking for nothing but the best, click here to connect with me now and get started.